Privacy Policy

What information do we collect about you?

We collect information about you when you register with us or place an order. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies. We do not keep your credit/debit card or any banking details.


What we do with the information we gather? 

We collect information about you to process your order, manage your account and, if you agree, to contact you about other products and services we think may be of interest to you.

We may use your information to personalise your repeat visits to our website.

We will not share your information for marketing purposes with companies outside SF Enterprises. Information collected will be retained until such time as you let us know that you require us to delete it. This can be done by email [email protected] or in writing to Marsh House, 119 Marsh Lane, Yeovil, Somerset, BA21 3BZ.



We would like to send you information about products and services of ours which may be of interest to you. If you have consented to receive information from us, you may opt out at a later date.

You have a right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes please email us, stating this fact, to [email protected] or write to Marsh House, 119 Marsh Lane, Yeovil, Somerset, BA21 3BZ.



Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email to [email protected] or write to Marsh House, 119 Marsh Lane, Yeovil, Somerset, BA21 3BZ.

We want to ensure that your personal information is accurate. You may ask us to correct or remove information you think is inaccurate.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


For further information visit www.about or


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.




If at any time you would like to speak with us about any aspect of the data we collect or hold about you please write to
Jessica Cross
Southdown Duvets
Marsh House
119 Marsh Lane
BA21 3BZ

Tel: +44 01935 508797

Or email us at [email protected]



Should you wish to lodge a complaint about our GDPR compliance or privacy policies you should contact:

In the United Kingdom: the Independent Commissioners’ Office

Each EU member state will have its own equivalent supervisory body to whom you can write.