Shepton wool duvet with label

New Value Range of Wool Duvets

It has been many years since Southdown Duvets announced a new woolly product. Since 2012 we have gradually added to our bedding collection but mainly in the form of different weights and sizes of the existing 100% Southdown wool duvet. So it seems very fitting that in our 11th year of trading, we proudly announce the arrival of a new value range of wool duvets. With greater access to fine British wool, thanks to the support of the British Wool Marketing Board, we have been able to revisit our product range and launch a sister duvet to our famous and much-loved Southdown duvet.


For many weeks we searched for a name – ideally a geographical connection and also association with the country’s fascinating history with sheep and the wool trade. This proved a little more difficult than we thought since many of our suggestions were already bespoke and those that were available, were associated with connections we would rather not make. After all, would anyone want to buy a duvet associated with the terms stone, river, smoke and snow? Finally we came up with the name Shepton. An abbreviation of Shepton Mallet which is a stone’s throw from Southdown Duvets’ home in Somerset. But the name Shepton comes from the old English words scoep and tun which together means sheep farm. And it all goes back to the Domesday Book of 1086 which records a settlement known as Sceaptun. We also know that the current spelling can be traced back as far as 1496, in a letter from Henry VII. Well, that will do us just fine, thank you very much.


So welcome to the Shepton for a wider choice of duvets. It is a fine quality duvet ideal for the budget conscious who might want a bit of luxury for themselves, a family member or just for the spare room. With a blend of Southdown wool with other fine downland wool, the Shepton comes in three weights – light, medium and warm. So if you are a fridge or a furnace, or even something in between, there is a Shepton just for you. A bit like goldilocks and porridge, really. 

Jessica Cross